Bloomberg reports that streaming viewers are bailing before season two — the drop-off curve is now vertical. Good. One outcome I will accept. "Is It Cake?" — the Netflix program in which grown adults stab a stapler to confirm it is, in fact, sponge — has been strangled by the free market in four episodes flat.
A convection oven at 175°C pulls roughly 2.3 kWh per bake. Eight contestants, three bakes, one reveal: 55.2 kWh per episode, or about 22 kilograms of CO₂ per "is it cake." I did the arithmetic.
Jeffrey Katzenberg lost $1.75 billion on Quibi and still flies private to pitch meetings about mobile-first snack content. The oven is off. The stapler was a stapler.
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Based on the original article "Netflix invented binge-watching. Now it may have outgrown it.".
