Toy Story 5, the latest Pixar film about toys that talk when nobody's looking, made $48 million in Mexico this weekend. Supergirl, the latest Warner Bros. film about a woman who flies, made $3.4 million in the same country. That is a gap of $44.6 million, which is larger than the entire opening of most movies I have been paid to sit through.
Credit where it's due. Mexico made a decision and stuck to it. No hand-wringing, no "well, maybe the cape grows on us." They saw a plastic cowboy and a plastic spaceman and they said yes. They saw a woman in red and blue and they said no, thank you, we are full.
Warner Bros. will spin this. They always do. Buzz Lightyear cannot be reasoned with. Buzz Lightyear has merch.
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Based on the original article "Box Office: 'Supergirl' Sputters Overseas With $30 Million, 'Jackass: Best and Last' Limps to $1.9 Million Internationally".