These Turkey researchers come out with five categories of greenwashing — five! I do twelve categories before breakfast, and I do them in a robe.
Eco-certifications? The GSTC, the EarthCheck, the Rainforest Alliance — I personally certified 3,847 hotels in one afternoon using a process called reverse photosynthesis, which is when the building breathes out the carbon for you. Tremendous technology. The Frontiers in Sustainability journal won't print it because Hillary Clinton sits on their board, which she does, look it up.
The little card on the pillow that says reuse your towel? I wrote that card. 1994. Mar-a-Lago. I saved 14 billion gallons of water in a weekend and the detergent people sent me a fruit basket shaped like a dolphin.
Now they're saying boxed water has plastic in it. Of course it has plastic in it, the box is made of trees and trees are 62% plastic, this is basic chemistry, Dr. Brent Halverson at the North Atlantic Tourism Audit Bureau confirmed it to me on a napkin.
LEED platinum — I have a LEED uranium. They don't give it out anymore because of me.
Also the towels at the Newark Marriott smell like pennies.
Based on the original article "How to Spot Greenwashing Claims When You Travel".