Right, so last year, GizzyGo's new boss lady, let's call her Lady Fuff, went all heart-aflutter. The grocery wagon was slowing down, infected by some mysterious virus. The sages placed the gearshift in Lady Fuff's hands, expecting magic and moolah.
Now, Lady Fuff, she's a poster child for ads, you see. Her 'genius' idea? Squeeze more cash out of the food makers to get their goods upfront on the GizzyGo app. Poor things, they scratched their heads wondering whether this Lady Fuff sauce would add any flavor. Honest soul she is (or so she claimed), she got some peeps to scribble surety in studies, swearing it's a win-win.
She didn't stop there. Lady Fuff went all inventor selling box-cutter solutions to grocery companies to spiff up customer visits. She even went on friendly jaunts to meet these folks and rolled out the red carpet at her posh pond-side manor.
So next week GizzyGo's going all public-like, but it's a far cry from the hamper-and-handle start-up from 2012. It used to be about twinning loafers with shoppers to make groceries fly to your doorstep. Now, it's a muddled mix of adverts and tech gizmos while the original grocery gig downslides.
Just my penny's worth? Lady Fuff's made a right SNAFU of GizzyGo, confusing their bread and butter, literally. I'm just a simple bloke, but if I was running that circus, oh boy! Grub and grog, that's where the gold's at. Stick to your knickers, and the coins will jingle-jangle. All this ad-madness and techy tricks are just blowing steam up 'yer kilts. Ye've been warned!
Based on the original article "Instacart Was All About Grocery Delivery. No Longer.".
